We reveal the inside scoop on these lucrative partnerships.
Many luxury brands rely on celebrities (brand ambassadors) to represent their brand. Today, ambassadors are no longer just models; they are actors, actresses, singers, and even influencers. As this industry generates billions of euros in partnerships and advertising contracts, This is Riviera is now revealing how much the ambassadors of the biggest luxury brands earn.
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1 – Johnny Depp and Dior
Dior has shown unparalleled generosity in retaining its ambassadors. This is confirmed by the record contract signed with Johnny Depp in August 2022 for the advertising campaign of their fragrance « Sauvage. » According to Variety, as reported by BFMTV on Friday, May 12, 2023, the American actor and the French company have reached an agreement exceeding $20 million. Already associated with the luxury house since 2015, Johnny Depp has agreed to an additional three-year collaboration.
2 – Charlize Theron and Dior
According to Playboy, Charlize Theron set a remarkable record in terms of earnings from brand partnerships. She is famous for signing an 11-year contract with Dior worth $55 million to represent their iconic fragrance « J’adore. »
3 – Natalie Portman and Dior
The contract for Natalie Portman‘s « Miss Dior » advertisements is reportedly worth $28 million for three years, according to « Parfumini. »
4 – Cate Blanchett and Armani
Australian actress Cate Blanchett’s contract with Armani is valued at $10 million, according to the New York Post.
5 – Julia Roberts and Lancôme
Beloved American icon Julia Roberts made history in 2010 by becoming the ambassador for Lancôme for an impressive $50 million. Initially, the French luxury brand paid the actress $20 million, but they decided to increase her fees after retaining her for another five-year contract.
6 – Nicole Kidman and Chanel
In 2003, Chanel invested $12 million to hire Australian actress Nicole Kidman as the face of their iconic fragrance, « N°5. » The grandeur of this collaboration doesn’t stop there, as the 2-minute commercial directed by Baz Luhrmann reportedly cost a staggering $33 million, establishing a record for the highest budget ever spent on an advertising film at the time.
7 – Emma Stone and Louis Vuitton
Oscar-winning actress Emma Stone secured a contract worth up to $12.8 million to become the face of LVMH’s Louis Vuitton brand.
8 – Aya Nakamura and Lancôme
Shortly after the release of her album « DNK » in 2023, Aya Nakamura was named an ambassador for luxury cosmetics brand Lancôme. This new contract represents a new opportunity for the singer to expand her influence in the fashion industry, and details regarding the duration and value of the agreement have not been disclosed yet.
9 – George Clooney and Nespresso
George Clooney received a legendary sum of $40 million as an ambassador for the prestigious coffee brand Nespresso. The Hollywood superstar has appeared in numerous ads since 2006, known for their comedic tone, greatly contributing to the global visibility of the brand.
10 – Roger Federer and Rolex
Federer has been a Rolex ambassador since 2011, and after winning his tournaments, fans will always notice a Rolex watch worth thousands of dollars on his wrist. His contract with the brand is valued at $15 million.
