Too many artists make the mistake in 2022 of neglecting the description under their Youtube videos. It is however there in our eyes, we explain to you why…
You just uploaded your latest rap clip on your Youtube channel and in the excitement you botched the description step a bit. So you’re a bad student, let’s go for a little remedial class…
Why is this important?
If an Internet user comes across your video (which is already not that simple), and they like what you do, their first instinct will be to go find you on their favorite platform. Either on Spotify to add you to his playlist (which represents a lot of readings because he will listen to you every day in the metro while going to work for a minimum wage), or outright by going to buy your title on iTunes directly (sound of bling bling « what am I going to do with all this sorrel »). The problem is that in 90% of cases, there is no direct link under the video because you forgot to put one (shame on you). So, lazy to go get you manually in his favorite application, he zaps,
Put the most important information first.
It’s obvious, isn’t it?! So why in 90% of the clips you send us it’s not done?? Come on, let’s calm down and explain to you.
A smart multi-link FIRST
This is the first thing that must appear under your video, this famous multi-link that when you click on it, you are offered to go listen to or download the title on your favorite platform. Here is an example: http://hyperurl.co/kvn-wws
If you don’t know how to do it, don’t panic. There is a free service allowing you to do this kind of multi-link. Here is for example SmartURL , a free service that works really well: https://manage.smarturl.it/
Then, your social networks, but be careful, not just anyhow!
It is important that we can easily access your Instagram or Facebook profile in just one click. So you have to put your networks, but be careful! Just putting @artistename is not enough, because it won’t be clickable and therefore almost useless. Please put a clickable link!
Finally, less important information, credits, etc…
That’s optional, you can thank your team, quote the beatmaker, etc… But please put that at the end, because there are some who really won’t care that it’s Dwayne Johnson who directed the clip. What your fans want is to be able to listen to you, follow you or buy from you without struggling.
Example of a well done description:
Here is a simple, effective, no-fuss Youtube description. We say bravo KVN , a good student who followed our advice to the letter.
Conclusion >>>
It’s not always easy to monetize your music and it can quickly become discouraging, we know… So put the odds on your side and offer your potential fans the possibility of being able to follow you on their favorite platforms or networks EASILY! Listening to you or following you should not become a treasure hunt. Every follower, every click, every read counts, never forget it!
Come on, now go check your videos to fix that. If you have any questions, do not hesitate to ask them in the comments of this article, the Slash Music team will answer you!
