In recent days, some users on the social network TikTok have had the unpleasant surprise of seeing the price of their promotional campaign explode! We will explain everything to you…
Perhaps you too have had the unpleasant surprise of seeing promotion prices explode on the TikTok platform . In question, Apple Pay fees , which before were 0%, which are now almost 40%! This means that, when you buy €100 worth of promo credit (the famous pieces), it will actually cost you €140!
Many Internet users immediately reacted on TikTok by asking their community if this was also the case for them. Some users (especially those using Android) do not seem to encounter this problem. Concerning us, we manage several TikTok accounts (including that of This is Riviera ) and without really being able to explain it, these famous Apple service fees apply to one account, but not to others…
The obligation to switch to TikTok business?
Indeed, this is what a TikTok user named Chaymeriyia , who specializes in social media and online marketing, seems to confirm. According to him, it would be necessary to switch to a business account so that these famous Apple service fees do not apply. For our part, we are not sure that this information is viable, we are in the process of testing it. We are waiting for the validation of a business account to see whether or not these fees have disappeared (we will therefore update this article immediately).
@chaymeriyia This is why you need a Tiktok Business Account to run your ads. When you hit that Promote button you will be paying a Apple Service Fee that does not contribute to your ad spend. #fyp #businesstipa #marketing #tiktokads ♬ original sound – Chaymeriya Moncrief
A bug in the matrix…
Perhaps this is simply a passing bug… This is a theory that should not be ruled out in our opinion. Don’t forget to update your app. We’ve written to TikTok about this and stay tuned for more info. Don’t hesitate to comment at the bottom of this article if you have any other information!
